“ Piglet noticed that even though he had a Very Small Heart, it could hold a rather large amount of gratitude.”
A.A. Milne
When the clock strikes midnight on the 31st of December, the world will raise glasses, or consume 12 grapes, or smash china at the front doors of friends and neighbors, or numerous other cultural rituals to acknowledge the time-honored tradition of sending off an especially frightening year of despair and tragedies, while subsequently greeting a new year of healing, gratitude, aspirations, and possibilities for the human race.
The entire world was turned upside down in March of 2020, but fortunately being in a state of quarantine has been a blessing for the Beau Satchelle team, to first, focus on our families’ well-being and affairs and second, to do some intense deep reflection work and rebuilding for our re-emergence into the luxury retail sector as a smaller luxury brand. Needless to say, it has been a challenging year for the service industry, including luxury brands whose brick and mortar spaces were shuttered for months. The selling of luxury relies on experiential and hands-on techniques to communicate exclusivity (i.e., smelling and caressing buttery leather, slipping on a cashmere sweater, intimate concierge VIP seating at music performance, test-driving a high-end performance car).
2020 was certainly successful in forcing the acceleration of consumers’ confidence in buying online. In addition, businesses will rely heavily on their online presence (along with a few traditional, alternate marketing methods) while being more creative than ever in presenting exceptional products and services for affluent and high net worth consumers. For instance, a couture designer friend of Beau Satchelle’s, realized that once he was prevented from participating in an overseas fashion show, instead shot his new collection with video and delivered his runway extravaganza to the show’s invited guests and influencers.